Welcome to Bad Ass Hat Co, where we make bad ass hats for damn good times.

Born in '25, over a bushwacker and a bad hangover in Gulf Shores, Alabama.  Bad Ass Hat Co was the brain child of an overworked merchandise and fulfillment company that decided it was time to start creating their own shit.  Lead by two Veterans, with no f*cks left to give, who decided to put together a team of dirty minded individuals to help them create the unofficial brand of degenerate American's.  

Our mission is simple: to create hats that your Grandma won't approve of and are bound to get you kicked out of the family Thanksgiving. Our designs are equal parts offensive, hilarious, and totally wearable—assuming your standards are already rock-bottom.

We believe in freedom—freedom of speech, freedom of expression, and freedom to wear a hat that says “I Pee in Pools” to your cousin’s baby shower.

Crafted with the same attention to detail we used in the military (but, like, way less serious), every Bad Ass Hat is built to last through beer spills, bad breakups, and questionable life choices.

So if you're looking for good taste, you've come to the wrong place.

If you're looking for a damn good time, welcome to Bad Ass Hat Co.