THE MISSION

At Bad Ass Hat Co we make hats that make one hell of a statement, and frankly we make hats that people didn't know they needed!

• Some of our hats are funny.
• Some of them are nostalgic.
• And some of them are just straight up unhinged.
  
  Started by two Veterans, we set out to create the first hat company that makes an honest attempt at offering just about any hat style and/or color that our customers could ask for.
  
  One year and 60k customers later, we are still rockin'.Honestly we are just getting started!

THE INSPIRATION

Bad Ass Hat Co was born in 2025 during a long weekend in Stillwater, OK and the unlikely reunion of Cross Canadian Ragweed.

Our co-founder, David and his wife Shanna, heard about the reunion and knew they had to be there! What they didn't expect to find was the inspiration to start what is now one of the fastest growing hat brands in the country.

Boone Pickens Stadium was packed with hats as far as the eye could see, from cowboy hats to flat bills and everything in between.However, it was the foam trucker hats that really grabbed their attention.They were loud, funny, nostalgic, and then some.

WHAT HAPPENED NEXT?

Already at the helm of an overworked merchandise and fulfillment company printing everybody else's ideas.Why couldn't they focus their resources on their own brand?

Upon returning to Alabama, David pitched Bad Ass Hat Co to his partner in crime Jared and the rest is history.They decided to make a batch of foam trucker hats for the upcoming Sand In My Boots Festival in Gulf Shores.The response was overwhelming and the rest is history.

It was time to put together a team of dirty-minded individuals, and build the unofficial brand of unhinged Americans.

60k customers and thousands of 5 star reviews later, Bad Ass Hat Co has quickly become the hat company to watch!